My Roles & Responsibilities
User Research: Competitive audit, Audit report, Persona Mapping, Journey Mapping.
UX design: Wireframing, prototyping
UI design + Interactions
Project context
June - July 2022
Google UX design Certification project
Problem Statement
James is a happy and proud Florist, he has a lot of varieties of flowers but customers are not aware of them so there is wastage of flowers and he also wants to increase his business
To design a Flower Catalogue app that will let users build their own bouquets by showing all the available flowers in James’ shop, encouraging customers to buy different flowers.
Goal Statement
Build your own bouquet
Make your own bouquet with Quilling which gives you the freedom to express yourself any way you want and allows you to show it off to everyone.
Customize your Bouquet by selecting different flowers
Flower arrangements by Quilling come in a wide variety of styles and sizes, so you can customize your bouquet for that special occasion.
Select the style you prefer for your Bouquet
Choosing a type of flower arrangement is an important step in creating a stylish bouquet. You have many options to select from to make your bouquet special
User Persona
Journey map
To know how the users usually buy bouquet and to come up with improvements user Journey map was created.
Audit report
Competitive audit was done and the audit report is submitted to understand the strength and weakness of competitors.
User Flow
To decide how the users initiate the task, find interest in new flowers and successfully complete their task the below user flow was created
Storyboards
Two storyboards 1. Use James flower app to quickly order bouquet 2. Selena wants to buy bouquet for her friend, were used to explain my idea in big picture and close up.
